Hailey Bieber smoothie three words that turned a simple pink drink into a $20 cultural obsession.
It started with a simple scroll on a sleepy Sunday morning. Jessica, a 27-year-old graphic designer from Austin, had barely opened her eyes when she landed on yet another video of a glowing influencer holding a pretty pastel smoothie with the words “Skin Glaze by Hailey Bieber” dancing across the screen. The girl in the video gushed about her skin feeling “glass-like” and her energy being “off the charts.” Intrigued but skeptical, Jessica slid her glasses on and clicked through to watch more.
By the time her coffee brewed, she had watched 12 back-to-back TikToks of women raving about the now-viral Hailey Bieber smoothie. And just like that, the $20 Erewhon drink wasn’t just a trend it was a wellness must-try.
If you’ve seen it online, you’ve probably wondered: Is this just another overpriced LA gimmick, or is there something more to the Hailey Bieber smoothie?
In this article, we’re unpacking everything from what’s actually in this skin-enhancing drink, to how Erewhon turned a simple smoothie into a luxury beauty experience. You’ll discover the full recipe, its beauty-boosting benefits, the business strategy behind it, and what Hailey and her fellow A-list celebs really eat to stay camera-ready.
The Viral Craze Around the Hailey Bieber Smoothie
The Rise of Celebrity Smoothies at Erewhon
Erewhon, the ultra-trendy organic grocer in Los Angeles, has redefined wellness culture. It isn’t just a market it’s an experience. And nothing screams “LA elite” quite like sipping a Hailey Bieber smoothie on Melrose Avenue. From Olivia Rodrigo to Kendall Jenner, Erewhon has rolled out a parade of celeb-inspired drinks, but none made waves like the Hailey Bieber smoothie. Priced at around $20, it’s a drink and a brand.
How the Hailey Bieber Smoothie Became a Social Media Phenomenon
When Erewhon launched the Hailey Bieber smoothie in 2022, it exploded across TikTok. The pink, creamy, and “skin-glazing” drink became an instant icon. With hashtags like #haileybiebersmoothie and #skinglowsmoothie trending in the millions, fans recreated the drink at home, while others lined up to buy the real deal. Influencers praised it for being more than just a pretty drink many claimed their skin felt noticeably better after regular consumption..
What is in the Hailey Bieber Smoothie?
Core Ingredients and Their Health Benefits
The Hailey Bieber smoothie is built on whole foods with a purpose:
- Frozen strawberries – Antioxidant-rich and great for collagen synthesis
- Avocado – Loaded with healthy fats that boost skin elasticity
- Almond milk – A dairy-free vitamin E source
- Dates – Fiber-rich, natural sweeteners
- Maple syrup – A more skin-friendly sugar alternative
- Coconut cream – Adds indulgent texture and fatty acids for skin repair
Each ingredient in the Hailey Bieber smoothie plays a role in hydration, skin clarity, and energy.
Superfood Additions: Sea Moss, Collagen, and More
What sets the Hailey Bieber smoothie apart from basic blends are high-performance beauty boosters:
- Sea Moss – Supports thyroid health and skin healing
- Hyaluronic Acid – Moisture magnet for your skin from the inside out
- Vanilla Collagen Creamer (Vital Proteins) – Reinforces collagen scaffolding for firm, youthful skin
- Strawberry Glaze flavor – Adds natural sweetness and Instagram-worthy color
These superfoods transform the Hailey Bieber smoothie from a snack to a skincare ritual..
Hailey Bieber Smoothie: Why Everyone’s Obsessed with This Skin-Glowing Drink
Course: Blog1
servings5
minutes3
minutes151
kcalIngredients
- Hylaronic Strawberry Syrup:
▢1 cup fresh or frozen strawberries, roughly chopped
▢1 tablespoon maple syrup
▢Pinch kosher salt
▢2 tablespoons hylaronic acid, (I used the brand NeoCell)
- Smoothie:
▢1 cup frozen strawberries
▢1 frozen banana
▢1/4 avocado, (fresh or frozen)
▢1 scoop collagen powder
▢1/2 cup almond or oat milk
▢1 pitted date
▢1 tablespoon sea moss gel
▢1 teaspoon coconut cream, for the glass
Directions
- To Make the Syrup:
- In a small saucepan, set over medium heat, add the strawberries, maple syrup, pinch of salt and splash of water. Cook until the strawberries have softened. Mash with a fork and transfer to a bowl to cool. When cool, mix in the hylaronic acid.
- To Make the Smoothie:
- In a blender, add the frozen strawberries, banana, avocado, scoop of collagen, almond milk, date and sea moss gel. Pulse until very smooth. Feel free to add more milk if needed.
- To Assemble the Smoothie:
- In the serving glass, add coconut cream on the sides of the inside of the glass. Pour a scoop or two of the strawberry syrup. Pour the smoothie in the glass and serve!
Notes
- Liquid hylaronic acid. I found the brand by NeoCell and purchased it. Feel free to leave it out if you can’t find it.
- Seamoss gel. This is an ingredient that is super popular in the caribbean. It can be very inexpensive if you process it yourself. Most health food stores have it in a gel form that stays in the fridge.
- Powdered collagen. You can use collagen or substitute it with your favorite protein powder.
The Erewhon Partnership: Marketing Goldmine
How Erewhon Created the $20 Skin Smoothie
The Hailey Bieber smoothie wasn’t just a product it was a strategy. Erewhon saw the power of social media and celebrity influence, and they capitalized on it. This exclusive drink, priced at $20, was marketed not only as delicious but as a beauty supplement. Customers weren’t just buying a smoothie they were buying glowing skin, a Hollywood lifestyle, and a piece of Hailey’s brand.
Collaborating with Hailey Bieber: Behind the Business
Unlike typical endorsements, Hailey helped co-develop the Hailey Bieber smoothie. It aligned perfectly with her Rhode Skin product line, offering both edible and topical skincare. Erewhon gives collaborators a cut of sales, and the popularity of the Hailey Bieber smoothie reportedly made it one of their top-performing items of all time.
How to Make Hailey Bieber Erewhon Smoothie at Home
Step-by-Step Recipe with Substitutes
Here’s a simplified homemade Hailey Bieber smoothie recipe:
- 1 cup frozen strawberries
- 1/2 cup almond milk
- 1/4 avocado
- 2 pitted dates
- 1 tbsp maple syrup
- 2 tbsp coconut cream
- 2 scoops vanilla collagen creamer
- 1 tsp sea moss gel (optional)
- 1/2 tsp hyaluronic acid (optional)
Instructions:
Blend all ingredients until creamy. Pour into a chilled glass and garnish with strawberry slices. You now have your own Hailey Bieber smoothie at a fraction of the cost.
Nutritional Breakdown and Calorie Count
| Ingredient | Calories |
|---|---|
| Strawberries | 50 |
| Avocado | 60 |
| Almond Milk | 15 |
| Dates (2) | 45 |
| Maple Syrup | 50 |
| Coconut Cream | 100 |
| Collagen Creamer | 70 |
| Sea Moss + Hyaluronic | 10 |
| Total: | ~400 Calories |
The Beauty Angle: Is It Really a “Skin Glaze”?
Role of Collagen and Hyaluronic Acid in Skin Health
These two star ingredients in the Hailey Bieber smoothie play a key role in skin function:
- Collagen – Enhances firmness and slows down wrinkle formation
- Hyaluronic Acid – Helps retain moisture, boosting skin plumpness
Does the Smoothie Actually Improve Skin Over Time?
If consumed regularly as part of a healthy diet, the Hailey Bieber smoothie can contribute to improved skin texture and hydration. While it’s no miracle cure, it’s a beauty food that delivers real nutrients for real results.
Public and Expert Opinions
Influencer Reviews and TikTok Trends
On TikTok, you’ll find thousands of glowing reviews of the Hailey Bieber smoothie. Many call it the “prettiest drink they’ve ever had” while others rave about a boost in energy and skin clarity. DIY versions have become a cottage industry of their own.
What Nutritionists and Dietitians Are Saying
Experts praise the whole-food ingredients in the Hailey Bieber smoothie, but caution that the price tag doesn’t guarantee magical skin. They advise drinking it regularly along with a nutrient-rich diet for long-term benefits.
Hailey Bieber’s Daily Diet and Wellness Routine
What Does Hailey Bieber Eat Every Day?
Hailey keeps her meals clean and skin-conscious. Her routine often includes a morning Hailey Bieber smoothie, followed by light, nutrient-dense meals throughout the day. She avoids dairy and gluten and drinks plenty of water.
Comparing Hailey Bieber’s Diet with Other Celebs
Unlike Kim Kardashian’s protein-heavy plan or Zendaya’s vegetarian habits, Hailey focuses more on hydration and glow foods—like the Hailey Bieber smoothie—to maintain her signature dewy look.
Cost, Fame, and Controversy
How Much Does Hailey Bieber Make From the Erewhon Smoothie?
Estimates suggest Hailey earns a cut of each Hailey Bieber smoothie sold. With thousands sold weekly at Erewhon, she could easily be making six figures from this one drink alone.
Public Backlash: Is $20 Too Much for a Smoothie?
Critics say the Hailey Bieber smoothie is just overpriced pink juice. But fans argue you’re paying for premium superfoods, the beauty benefits, and the Hailey brand. Regardless, the demand hasn’t slowed down.
FAQs About Celeb Diets and Body Metrics
What is in the Hailey Bieber smoothie?
The Hailey Bieber smoothie is made with a blend of skin-loving ingredients, including frozen strawberries, almond milk, avocado, dates, maple syrup, and coconut cream. What makes it unique are the beauty-enhancing additions like vanilla collagen creamer, hyaluronic acid, and sea moss, all of which are said to support hydrated, glowing skin.
How to make Hailey Bieber Erewhon smoothie?
To make the Hailey Bieber Erewhon smoothie at home, blend the following:
1 cup frozen strawberries
1/4 avocado
1/2 cup almond milk
2 dates
1 tbsp maple syrup
2 tbsp coconut cream
2 scoops vanilla collagen creamer
1 tsp sea moss gel (optional)
1/2 tsp hyaluronic acid (optional)1
Blend until smooth and enjoy chilled. This DIY version mimics the viral $20 drink from Erewhon at a fraction of the cost.
How much does Hailey Bieber make from an Erewhon smoothie?
While exact figures aren’t public, insiders estimate that Hailey Bieber earns a percentage of each Hailey Bieber smoothie sold at Erewhon. With thousands sold each week, it’s speculated that she may have made six figures or more from the collaboration—especially given the product’s viral success and premium price point.
How much does Hailey Bieber weigh?
Hailey Bieber is estimated to weigh between 110 and 115 pounds (around 50–52 kg). At a height of 5’7″, her slender frame reflects her clean diet, active lifestyle, and focus on skin and body wellness including starting her day with the Hailey Bieber smoothie.
What does Hailey Bieber eat every day?
Hailey Bieber follows a mostly clean and plant-forward diet. A typical day includes:
Morning: A Hailey Bieber smoothie or green juice
Lunch: Kale or Caesar salad with protein (like chicken or salmon)
Dinner: Quinoa, vegetables, and lean protein
She avoids dairy and gluten when possible to help maintain clear skin and gut health.
How much does Kylie Jenner weigh?
Kylie Jenner’s estimated weight is around 140 pounds (63.5 kg), with a height of 5’6″. Her fitness regimen includes cardio, strength training, and a protein-rich diet.
How much does Kim Kardashian really weigh?
Kim Kardashian reportedly weighs around 123 pounds (56 kg) and stands at 5’2″. She follows a low-carb, high-protein diet, and her personal trainers have confirmed that she’s committed to consistent strength training and mobility work.
How much does Zendaya weigh?
Zendaya weighs approximately 130 pounds (59 kg) and is 5’10”. She follows a vegetarian lifestyle and often shares her love for clean eating and self-care though she’s also open about her laid-back approach to food.
What is Kendall Jenner’s height and weight?
Kendall Jenner is 5’10” tall and weighs approximately 120 pounds (54 kg). Her diet is light and clean, including smoothies, teas, and lean proteins. She has shared that staying hydrated and active helps her maintain balance.
Conclusion
The Hailey Bieber smoothie may have started as just another celebrity collaboration, but what it’s become is far bigger than a drink it’s a full-blown wellness phenomenon. It blends beauty marketing, nutrition science, and social media virality in one pink, $20 glass.
Behind the soft pastel color and glassy Instagram aesthetics lies a genuinely nutrient-rich formula. With ingredients like strawberries, avocado, sea moss, collagen, and hyaluronic acid, the Hailey Bieber smoothie offers more than flavor. It delivers hydration, glow-enhancing nutrients, and whole-food energy that fits right into today’s beauty-from-within movement.
Yes, some critics scoff at the price tag, and others question the hype. But the Hailey Bieber smoothie isn’t just about cost it’s about aspiration, identity, and the desire to feel good inside and out. For many, it’s a symbol of wellness empowerment. Whether you’re sipping it from an Erewhon glass bottle or blending it at home, the message is clear: healthy, glowing skin starts from within.
From Hailey’s carefully curated diet to her business-savvy Erewhon partnership, she’s managed to redefine what it means to be a modern wellness influencer. And as we’ve seen, the Hailey Bieber smoothie is not a passing trend it’s a blueprint for how lifestyle branding meets functional beauty.
If you’re ready to give your skin a boost and your routine a refresh, consider trying your own version of the smoothie. You can recreate it with simple, nourishing ingredients and personalize it to your taste. And if you ever find yourself in Los Angeles, maybe the original is worth the $20 experience for the flavor, the fun, and maybe, just maybe… the glow.
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